Sponsorship Roadmap
5 Steps to Team Funding


What's the top reason for teams racing without enough sponsorship?

Not having a good plan is the number one reason for failure. The Sponsorship Roadmap is not just a book, but a complete package of tools. You'll appreciate the fact we've cut through the nonsense and created a product that gives you proven methods and tools for obtaining more sponsors.

Advantage #1 - You'll know exactly what to do.
Advantage #2 - You'll have all the tools to maximize your sponsorship efforts.
Advantage #3 - You'll always have our one on one support to fall back on.

Read on for a complete description...

The Sponsorship Roadmap - 5 Steps to Team Funding
Includes - (Book, CD & Audio)
Spark Plug Inspection

What you'll learn:

Preparing (Step 1)

  • How much should you ask for?
  • Do you have to win to get sponsored?
  • How to create an effective method of keeping track of prospects (see included software)
  • How to improve your team in all areas
  • How to create a War Room - this is a must read idea.

Prospecting (Step 2)

  • Where to look for sponsors - it's easier than you think
  • How to find the businesses most likely to sponsor a race team
  • How to choose the right type of sponsorship
  • Where to find more info on a prospect's business
  • How to spot a good prospect by keeping your eye on the business world

Contacting (Step 3)

  • How to make a good first impression
  • How to prepare for your first contact
  • What to say during your first phone call
  • What do businesses want to hear
  • How to leave a message
  • How to have more confidence
  • How to handle common objections
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Selling (Step 4)

  • What to do in your first face to face meeting
  • How to dress for success
  • How to prepare and give your presentation
  • How to answer questions/objections during the presentation
  • How to rehearse your presentation
  • How to create an exciting proposal
  • What to offer your sponsor prospect
  • How sell them on the idea
  • What do companies look for when deciding
  • How to close the deal
  • How to get paid

Delivering and Renewing (Step 5)

  • How to advertise your sponsor
  • How to get PR for your sponsor
  • How to help the sponsor market their products
  • How to make them money
  • How to make and keep them happy
  • The biggest mistakes teams make at this point
  • How to keep in touch with your sponsors


  • How to multiply your current sponsors
  • How to protect your current sponsors from other teams
  • How to get current sponsors to fund new cars
  • How to get sponsors to compete against each other

Bonus Sections - Must Read!!!

  • Tips from Nascar teams - Find out the outrageous method some teams are using.
  • Cheat Sheet - This will help you get sponsored as fast as possible.
  • Short Cuts - Including the one white lie that will dramatically improve your odds of sponsorship.
  • Why and how to form a separate company dedicated to finding you sponsors
  • Other sources of income
  • Sample forms and contracts
  • Resources

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